About a year ago Jeff Hammerbacher left Facebook because “The best minds of my generation are thinking about how to make people click ads, that sucks.”
Today it seems that those “best minds” didn’t really do a good job of increasing clickability. Much of this may be due to the superficial and simplistic Analysis tools that Facebook offers page admins and advertisers.
We think Facebook could make more data available on Facebook Insights to give marketers the tools to increase their reach, brand awareness and ultimately profitability from their platform. After all, marketers are a bright bunch, and given the right tools they could leverage more out of Facebook.
We have thought out a few reports and metrics that Facebook could offer marketers in their Facebook Insights.